Thursday, September 12, 2013

Leah Remini - Scientology and Wikipedia Stats

I've long maintained that Wikipedia stats are the purest way of judging popularity.  Nothing interferes. Wikipedia pages are just Wikipedia pages, no advertisements, no followers, no one is tweeting or posting to drive people to the page, its just an encyclopedia.

I've been watching psychic Wikipedia pages for a couple years now, and the top dog was Sylvia Browne.
John Edward replaced her eventually, only to be out viewed by The Long Island Medium, Theresa Caputo when she got her own show.  Fascinating data, and available to everyone for free at this website.

So I've been following The Underground Bunker, which is a blog by Tony Ortega.  He writes about Scientology.  Apparently there is this actress, Leah Remini who very recently left Scientology, and there has been a lot of fuss made, I guess she is a popular actress and considered a big defection.  Tony Ortega announced that Remini was interviewed on The Ellen show which is the first public appearance where she mentions leaving the church.   He wondered if maybe this show and all the other media surrounding her lately has increased the public's attention to Scientology?

You all know how to handle that question, and it does not involve getting Scientology to release its website views to us.

The media learned she left the church about the 8th of July, 2013.  She appeared on The Ellen show on Sept 9th.  So lets see what the numbers look like. (keep in mind that these numbers might be 24 hours off)

This shows the page views for Scientology from June 15th to Sept 12th.

This shows the page views for Remini from June 15th to Sept 12th.

Daily average for Scientology during these 90 days is 6,955.  Note there are several peaks (Scientology is in the news a lot) but the biggest peaks are on July 12th with 35,160 views and on Aug 9th with 23,940 views.

Daily average for Remini is 4,246.  The page has two peaks, July 12th, with 43,770 and on Aug 9th with 20,469 views.

On July 8th The Underground Bunker broke the story that Remini left the church, it took a few days for the news to trickle to the media, but that corresponds with the Wikipedia hits on July 12th.  The Ellen Show broadcast Sept 9th, and there is a spike on both pages.  10,326 views of Scientology on Sept 10th.

All Summed up:
What does this all mean?  The question is, did Remini's defection from the church increase the public's attention to Scientology.  Using just Wikipedia page views I can firmly state...

July 12, 2013 when the defection hit the news media, Scientology's page views went up 500% over normal. 28,000 more views.

August 9th the views jumped (on both pages) 345% on Scientology (17K more views) and 482% for Remini over normal.  I don't know what happened on this day, but both pages received a massive hit, so I can only assume that they are associated.

Sept 10th (Ellen Show) Scientology's views went up 67% over normal.  About 3,000 more views.

So to answer Ortega's question.  Yes, Remini's defection has increased exposure to the Scientology Wikipedia page.

To be clear, I have been watching the Scientology Wikipedia page for several years, and don't think I have ever contributed to the page.  This is because that page is very closely watched by editors very dedicated to it not being changed, it is considered done, and I have nothing to add.  A page that receives over 200K views every month is a very powerful page, every sentence is carefully written, and backed up with a citation.  To further see how editors decide what will be allowed on the page, visit the Scientology talk page.  (every Wikipedia page has a Talk page)

Behold the power of Wikipedia.

If you would like to join the GSoW team, we are nearly ready with our super-duper cool secret lair.  Several of my team, have created a forum that allows all languages to interact as well as socialize, train and mentor. We are going to be more organized and focused, you will be seeing and hearing more from this project over the next year. We have simply outgrown Facebook (as far as using for work) and will be moving in the next few weeks.  I will be making an announcement when it happens.  You can always contact us at

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